Now Available, A Must Have For All Serious Artists !

The New book, “Understanding and Negotiating 360 Ancillary Rights Deals” by entertainment attorney Kendall A. Minter is now available ! Visit…

*Atlanta, GA  – Kendall Minter, Esq., one of the nation’s leading entertainment and media attorneys has published a new book entitled “Understanding and Negotiating 360 Ancillary Rights Deals:” An Artist’s Guide To Negotiating 360 Record Deals.”

In this comprehensive music industry guide, Kendall shares his 35+ years of experience in the global music industry to educate and inform artists, independent label owners, producers, managers, lawyers and entrepreneurs on the nuances of the new business model for deals between artists and labels/music companies.

The 360 deal, also known as an ancillary rights , multiple rights or passive income participation deal is the new and now standard business model between the recording artist and music company, which grants the company an economic interest and sometimes controlling rights to the artist’s non-record activities in the entertainment industry, including: touring, live appearances, merchandising, film, television, book publishing deals, product endorsements, licensing, fan clubs, website ads, live theater and music publishing.

Understanding and Negotiating 360 ancillary Rights deals examines the:

*Evolution of the 360 deal

*Scope of rights covered

*Key points to negotiate in order to minimize ( or maximize) the flow of income in ancillary areas from the artist to the music company

All major and most independent record companies are now including 360 provisions in their new and mid-level artist deals. Understanding the intricacies of these provisions and how to negotiate and navigate them is essential for all artists and music labels.

Kendall Minter has the #1 video on the internet which discusses the 360 deal,  it’s evolution and basic structure and can be found at: or watch it below:


Music Legal Help

 Ask Music is maintained by the boutique entertainment/media and intellectual property law firm of Minter & Associates, L.L.C., headquartered in Atlanta, Georgia, U.S.A.  The firm was founded and is managed by Kendall A. Minter, Esq.  Kendall has been practicing entertainment law with a diverse global clientele for over 35 years and provides legal counseling and representation to artists, actors, producers, managers, songwriters, executives, investors, agents, playwrites, independent music labels, professional boxers, politicians, filmmakers and radio announcers.


            Kendall is an instructor in the School of Music at Georgia State University, where he teaches Copyright and Music Publishing.  He also serves on the Board of Directors of SoundExchange and the Living Legends Foundation; is the former Chairman and current Chairman Emeritus of the Rhythm & Blues Foundation and is a Co-Founder and former member of the Board of the Black Entertainment & Sports Lawyers Association.

            Kendall is a leading expert on 360 Ancillary Rights deals and has the #1 leading tutorial video on YouTube which expressly examines this music business model.  His book Understanding and Negotiating 360 (Ancillary Rights) Deals is available on this site or through  The book is an easy to read primer on 360 deals and examines the origins of the business platform, standard contract language and negotiating techniques.


             Minter & Associates, L.L.C.

            5398 East Mountain Street

            Stone Mountain, Georgia 30083


            1-770-879-5695 – fax



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